Matthew Petersen

Matthew Petersen

Data Scientist and co-founder of akin.nz
27 points
All activity
Matthew Petersen
Personas used by marketing, UX design and research are often based on assumptions or stereotypes. Akin lets you replace old personas with one survey. Create or upload a survey and segment, find trends and insights without hiring a data scientist or consultant.
Akin
Akin
Replace personas with data driven clusters through surveys