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  • Matthew Petersen

    Matthew Petersen

    Data Scientist and co-founder of akin.nz
    27 points
    All activity
    Matthew Petersen
    Personas used by marketing, UX design and research are often based on assumptions or stereotypes. Akin lets you replace old personas with one survey. Create or upload a survey and segment, find trends and insights without hiring a data scientist or consultant.
    Akin
    Akin
    Replace personas with data driven clusters through surveys