We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

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Millions of experiences to explore in AR! On any model tap the new AR icon next to the VR icon to place the selected model in the real world.

AR view lets you view products in your home before you buy them. You can see how they fit, and test how they look. Curious whether a throw pillow is the right shade of blue, or whether a mixer you like will fit under the counter? Now just pull out your phone to find out.