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  • Gianfranco Peña

    Gianfranco Peña

    Hi, I'm a brand strategist.
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    Gianfranco Peña
    Gianfranco Peña
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    How can startups effectively demonstrate empathy towards their customers?

    In the age of avant-garde technology and AI innovation, the business landscape is changing at a rapid pace. For startups and entrepreneurs, navigating this landscape can be overwhelming, especially when it comes to branding. But fear not, I am here to share some tips that every startup should know in 2023. Firstly, let's debunk a common myth, your logo isn't the be-all and end-all of branding....