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Nicoleta D
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I recommend user interviews, @ojelola_ojelabi > Start mining 20-50 prospects on LinkedIn and offer them something in exchange for a quick 15' interview (early access, gift card, $$, 1-month access).
Record the interviews, you will need them.
Product-Market fit
Ojelola Ojelabi
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Nicoleta D
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Behind every high-converting sales funnel is:
- Perfect understanding of target audience
- Market-message resonance
- Prospecting skills
- Credibility
- End-to-end sales skills
- A product that actually delivers
- Hundreds of experiments
However, it won’t work if it’s not pointed in the direction that indicates market-message resonance or early signs of product-market fit relative to a customer segment.
Don't let internet fool you guys.
Nicoleta D
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Yasmina, it's a good question. I believe that there are 3 important levels when it comes to growth ("the process of increasing in size" > number of employees, MRR, ARR, market share etc.).
1. Strategic level - your business strategy for growth
2. Tactical level - your big business "moves": diversification, acquisition of other companies, market expansion etc.
3. Operational level - your...
Marketing vs Growth
Yasmina
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Nicoleta D
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Julia, I think that the question is actually "where exactly can I find the users I built the product for?"
A list of marketing channels doesn't solve your problem. It's the symptom.
But a deeper analysis of who your customer is - that's the right thing to do.
Best,
What marketing channels do you use to attract new users?
Julia Doronina
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