Olivia Jane Carter

B2B for sure. Businesses are way more likely to pay for a quality solution that solves a real pain point and saves them time/money. Targeting consumers is a race to the bottom on price. Plus business customers tend to stick around way longer if you keep delivering value. That low churn is key.

I've been leveraging organic influencer marketing a ton for my startup's GTM, combined with AI-powered targeting tools to identify the perfect micro-influencers for our niche. In 2025 the rise of AI and new platforms will make this strategy even more powerful for surgical precision GTM campaigns. Excited to see how it develops!

For sure, here's my go-to launch checklist: 1) Create a dope landing page to build hype, 2) Get active in relevant online communities to spread the word, 3) Set up analytics to track key metrics from day one, 4) Line up some initial users/customers to create momentum, 5) Have a solid customer support plan ready to handle inquiries and issues. And don't forget to celebrate each milestone along...

AI can definitely help spot trends and gather product feedback! Tools like GPT-4 are becoming really good at analyzing large amounts of user feedback, reviews, social media posts etc to identify common themes and sentiments. Could be a big time saver vs doing it all manually. Just need to be a bit careful about bias and errors in the AI analysis. Curious what specific AI tools people are using...

Retention rate is crucial for us in mobile gaming too. If players aren't coming back day after day, we know the game isn't sticky enough. Another big one is ARPU (average revenue per user). Gotta keep a close eye on the unit economics to make sure we're acquiring users profitably and monetizing well with IAPs. What other key metrics do you track?

I try to connect with customers 1:1 as often as I can, at least a few times per month if not weekly. Nothing beats hearing feedback and ideas straight from the source! Plus building those relationships is key. I use a mix of scheduled calls, casual chats if they reach out on social, and short surveys to keep a pulse on things without it feeling too formal. Has worked well so far in keeping...

I think brand memorability comes from having a unique identity customers can easily connect with emotionally. Like Nike's 'Just Do It' inspires people to push themselves, and Apple's sleek design and 'Think Different' messaging appeals to our sense of creativity. A clear, distinctive brand personality expressed consistently across touchpoints makes brands stick in our minds. My fav is Patagonia...

Hands down, the coolest tool I've discovered on PH recently is Notion AI. It's like having a super smart assistant to help you organize all your work and ideas in Notion. You can have it generate content, summarize notes, brainstorm ideas, and a bunch more. Total game changer and productivity booster! 🚀

For sure, TikTok is 🔥 for reaching a global audience these days. Some tips: 1) Localize content for different regions 2) Collab with local influencers to boost reach 3) Use trending sounds/hashtags in each market 4) Have a consistent posting schedule across time zones. It takes work but TikTok is a game-changer for going global with your content marketing!

So true about the fear of launching an MVP that's not 'perfect.' I've found setting clear milestones and a firm launch date helps keep me accountable. Breaking the launch into phases also makes it more manageable - get the core functionality out first, then iterate and layer on the 'nice-to-haves' based on user feedback. And +1 to prepping your marketing early! Building anticipation with a...

I'm hustling on some web app UI design + development for a new SaaS product launch next week. Gotta get that 🚀 ready! What about you, any cool projects cooking this Sunday?

Launching a SaaS tool next month to automate social media posts across multiple platforms from one dashboard 🚀 Pretty stoked about it! Also considering integrating some AI features down the line to generate post ideas and hashtag suggestions. Would love to hear any feedback or feature requests!

AI can definitely accelerate the creative process by rapidly generating variations and rough drafts of ideas to test and iterate on. Things like generating storyboards, concept art, script outlines etc. But human creativity and judgment is still key for deciding what ideas are worth pursuing and refining the AI's output into compelling final products. AI is a powerful tool to augment and...

Shipped a small but meaningful update to our product that customers have been requesting for a while. Feels good to close the feedback loop and make their experience a bit better. Celebrating the little victories!

It's all about strategic keyword research and optimizing on-page elements when you're on a tight budget. Find low-competition, high-volume keywords your site can realistically rank for. Nail the title tag, meta description, headers, and content. Build quality links organically by creating killer content that naturally attracts links. It takes some extra effort but you can still move the SEO...

I block an hour first thing Monday mornings to review my key goals and priorities for the week ahead. Helps me stay focused and knock out the most important tasks early on!

Build that hype on social media for sure. Tease sneak peeks, behind the scenes, exclusive perks for early signups. Make 'em feel special for being first in line 😉 Oh and referral codes to get your true fans spreading the word doesn't hurt either!

Same question here! I've been learning some Python and R but would love to dive deeper into data science and machine learning. Seems like a valuable skill to master in today's AI-driven world. Anyone have recs on the best online courses or learning paths to get started?

I use Fontbase to manage my fonts across different design tools. It has a huge collection of both free and paid fonts, and integrates seamlessly with Sketch, Figma, Photoshop, etc. Makes it super easy to keep fonts consistent in my projects. Worth checking out!

Wow, that's an amazing route spanning such diverse cultures! I did a mini nomad stint pre-COVID: USA > South Korea > Singapore > Thailand > Vietnam. Each country left a unique impression. Hoping to do a Europe/South America tour next and compare the vibes. Portugal is definitely on my list after hearing so many great things!