Please, stop naming your startup “Something-ify.ai” (brief rant from a professional copywriter)
Every morning, I scroll through the new launches to see what people are building, as many others do, and some recurring patterns are simply impossible to ignore. When your product hits the front page, you have exactly three seconds to convince someone to click. Just three gatekeepers stand between you and a new user: Logo Product name Tagline There are a thousand nuances we could dissect here,...
We all talk about marketing, but does someone really know what it means?
Is it about creating social media content? Finding the right audience? Or is it pure promotion with ads and campaigns? In 2026, with every market saturated, marketing is essential for survival. But what is it actually? Well, it's more complicated than you might think, as it involves different elements: The Product The part all makers love: creating something functional that solves a real...
That moment when you think your project is doomed and then...
I want to be completely honest with you. NiceJourney has been a "work in progress" for quite some time now. The first time we started discussing it was when my partner graduated from university, around 2 years ago. We both were super excited to build something from scratch and to decide how to run our own business: we didn't want to work for Upwork or Fiverr, we didn't even want to become...
How much do you rely on AI for your copy? (A writer’s genuine question)
When you're bootstrapping, cash is handled very carefully. You don't have thousands to drop on an agency just to see if your idea has legs. But you still need words to write social posts, a simple landing page to gauge interest, maybe a full email sequence, and much more. From what I’ve seen as a professional writer, most new founders tend to rely on three main alternatives: DIY route: Firing...
How in 2026 we'll need more human interactions than ever before
Recently, I read an article talking about how AI is reshaping marketing, and I think the landscape is changing super fast. When every business started using AI, they thought it would solve all their problems and save a lot of time (and money) by replacing people. But here's how customers are really reacting: 93.4% of consumers prefer interacting with a human over AI for customer service, nearly...
Do we really all need to "go viral"?
Now more than ever, when you look at new products launching on Product Hunt or anywhere else online, the conversation is dominated by one topic: virality. There is an endless stream of tools and hacks promising to make your content "explode." It often feels like "going viral" has become the default KPI for every modern business. If you aren't trending, are you even growing? But is going viral a...
Diversify to survive in 2026
There's a common piece of advice in the startup world (and in any type of business, actually): "Focus on one thing and do it perfectly." While that is true for product features, we are starting to believe that for business survival in 2026, the opposite is true. We believe diversification is the secret sauce. That's mainly because... The future is becoming less and less certain. Trends that...
We're back!
Happy New Year to everyone! As mentioned, we took a break from all platforms and social media, including PH, because we really needed it. We gladly spent these days... watching Christmas movies (who doesn't watch all the Harry Potter saga during the holidays?), spending time with friends and family, cooking (and eating) a lot, simply relaxing. The online world is certainly important to build...
Honest wrap-up: NiceJourney's ups & downs
With the new year around the corner, we’re doing what many others are doing: looking back. I started using PH this summer, slowly trying to understand how the platform works (I still have doubts about some features, but I'm making progress at least.) At first, my goal was simple: engage authentically. I didn’t want to comment just for visibility or talk about things I didn’t care about. So I...
That moment when someone leaves a comment during launch day...are they really interested?
A while ago, I commented on a product launch here on PH. I was genuinely interested, so I asked a question about the product and wished the team good luck. I just wanted to be supportive and know more about what they were doing. The day after the launch, one of the team members added me on LinkedIn, and I accepted. They thanked me for my interest and asked if I’d be open to a partnership....
Building a product is fun...problems come with finding the right audience
Building the product is the fun part: you sketch, you code, you design, you tweak, and suddenly you’re proud of this shiny thing that (hopefully) works. Then comes the harder question: Who is this actually for? You might be tempted to say: “Everyone! Anyone! People who breathe oxygen!” But if your audience is “everyone,” your message doesn't reach anyone. The more you try to appeal to as many...
Have you ever regretted building a product too fast?
Somewhere along the way, startup culture decided that the only acceptable speed is faster than yesterday. Ship fast. Fix later. Break things. Move fast. Break more things. Obviously, nobody wants to spend three months debating the color of a button. But when it comes to creative work (branding, design, copy, storytelling), sprinting nonstop comes with side effects: ideas get flatter decisions...
Enshittification: how profit wins over customer experience
If you’ve never heard the term enshittification, you’re in for a treat. It was coined by author Cory Doctorow, and it perfectly describes what happens when platforms get so big that they slowly turn to...crap. Instagram turning into a shopping mall Amazon burying real products under a mountain of ads and “sponsored maybe-it’s-real-maybe-it’s-not” listings TikTok pushing whatever keeps you...
We'd love to hear your feedback!
It's been almost one month since our launch on PH, and the year is coming to an end. But we're already preparing for the next steps! We'll use the holidays to refine our offer, strengthen our website, and do whatever needs to be done, with your help. Here's a quick link to our website: https://www.nicejourney.agency/ What's 1 thing (yep, just one) you notice that we could improve? It could...