Rico Piatos

rbarrel.com is an advertising tool that connects to major platforms like Google's DV360, The Trade Desk, Meta, Linkedin, TikTok, etc. Using real-world foot traffic data, the platform creates precise digital audience groups through geo-targeting, so really it helps you connect with your target audience depending on where they are.

Both! Entertaining content to initially capture their attention, educational content to maintain a relationship!

Our product @ rbarrel.com allows businesses to generate leads by using real-word foot traffic! We have the ability the geo-target locations and group the people visiting them to create digital audiences that you can activate on majors DSPs and Social Platforms like Meta and TikTok. One of our clients wanted to geo-target golf courses across the United States; layering our audiences with their...

Really depends on your product and your target market! For the most part, we've seen Linkedin cater to more B2B products.

Our product Rainbarrel @ rbarrel.com gives marketers the ability use real-world foot traffic to create digital audiences on major DSPs and social networks (Meta/TikTok/Twitter/Linkedin/Snapchat/Pinterest). Depending on your product and your target audience you're able to use our location-based targeting to create awareness for your product.

Totally agree! Retargeting works too for offline behaviour. Anyone physically visiting your store might just be passing by and not ready to make a purchase yet, up until they see that ad!

Neither works if you don't know how to leverage the social/email platforms well enough for your specific audience!

Knowing your audience! Understanding where they are and how they view ads can help lower CPAs.

All depends on what you're trying to name and who sees it! If you're naming a product that your client sees then always put your company name first for brand recall. For us it's: Company Name- Partner level/Client level - Product Name - Identifier

A collaboration of both by using real-world foot traffic to create digital audiences that you can target on major DSPs and social platforms. All depending on your market and how you wanna approach them too. We've either geo-targeted competitor locations or geo-target individuals based on their behavioural patterns (ex. going to a coffee shop everyday). An elevated marketing strategy...

Find your ideal users based on their real-world foot traffic! For example, we've worked with a company in the United States and they were trying to target golfers, but they realized not a lot of golfers go online to search for golf content. So we created a digital audience based on the actual physical location of golfers. We targeted golf courses in the US and found that there was only a 1%...

We've seen a lot of our partners activate our customizable digital audiences on Meta especially for B2C audiences! Also starting to see an uptick in the use of TikTok Ads too.

Problem: Third-party cookies going away, how do advertisers continue to reach brand new customers? Solution: A privacy-centric audience graph that has no personal identifiable information!

Both! Paid ads to bring new customers in, content marketing to build those relationships!

Linkedin and Meta!

Coming from a background in media buying, we saw a gap in how individuals are profiled online compared to their actual real-world behaviors. Most ad platforms like Google Ads and Meta profile audiences based only on online data, which doesn't always paint a true picture. For example, just because I follow Hermès on Instagram doesn't mean I can afford it. To bridge this gap, RainBarrel was...