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Matt Laybourn
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Thanks. Now I'm crying about my life choices.
Awesome fun tool dude. Great work :)
Hell's Pitching
Pitch your startup idea and get roasted
Matt Laybourn
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This is awesome dude - depending on the score people get, how do you categorise actions from there?
Framework to assess Problem Founder Fit
Ian Johnson
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Matt Laybourn
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My idea came by accident. I was looking at building social proof tools to help conversion rate in B2B, for content downloads. But the more I spoke to users, it was clear that understanding and measuring content performance was a bigger issue - so I focused harder on collecting user feedback on content, and analytics to support content measurement.
Been a ride - but talking with users early,...
Where and how did you come up with the idea of your startup?
Matt Laybourn
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Hey dude, found the same challenge as you - Performance Marketer here London if you want to connect 👋
WANTED: Marketing Leaders on PH! 🤓 🙌
Markus Jenul
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Matt Laybourn
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Hey Zadiq, we're planning to launch www.rockee.io in January.
Outstanding tasks:
1. Update website, our holding page is different from how the MVP has turned out as we spoke to more customers
2. Run a test through Wynter. I loooove this product, so looking to get some final verification on messaging/GTM voice from our target audience.
3. Start making content - most of the plan is in place, but...
Who is planning to launch or make a comeback in 2022?
Zadiq
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Matt Laybourn
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Video testimonials are important for sure - there's a growing scepticism of vendors who just have customer 'logos' on a website, or anonymous case studies.
The thing that's important is that for the end user it's really clear the view is from a real person, from a real company. So having a video with someone talking about your product glowingly, will help you stand out a bit from the crowd...
Customer Video Testimonials
Elena Cirera
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Matt Laybourn
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How do you measure the value of your content?
Hey, fairly new to PH - can't believe I didn't know about this place before!
I'm interested for some insights from anyone working in content marketing, specifically I'm looking to understand the problems you have when analysing your content performance and understanding as to whether it worked? (Besides SEO benefits etc)
Was it valuable to your audience? Did it help change perception,...