Sophia Solanki

1. There are 2 types of virality: - Viral posts that bring a lot of new followers + 0 customers. - Viral posts that bring followers + customers. If you want #2, your posts should be very relevant to your business. 2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now. 3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%. 4. You can grow your audience and be profitable without virality. 5. Virality is a byproduct of consistency and analyzing what works/ what doesn't. 6. No need to respond to all comments under viral posts. 7. The same post can go viral and get 10 likes. 8. I love viral posts because I can stop posting and rest :) 9. Most times, the next post (after your viral post) gets low engagement.

Hi all. Sarah here, Head of Content @ Product Hunt. I'm starting up a new article series in our AI newsletter, Deeper Learning, called Ask Kitty. It's a place where you can ask the questions you've been wondering about A.I. but have been too shy to ask. Why? One thing I've learned about A.I. is that a lot of people in tech assume you know a lot of things, and very few people actually know the things (or know them in-depth enough to explain them simply). Sometimes this dynamic prevents us from asking questions. And asking questions is one of the best ways to reduce our knowledge gap. And yes, you could ask ChatGPT, but based on my experience you're unlikely to get the full context you need. Not only will I work to answer your questions, I'll work to find the right people to help me answer them! So ask away!