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I've been talking to founders across different stages and ICPs, and here's what's surprising: there's no consensus anymore. 1. Cold email is crushing it for some teams and completely dead for others. 2. LinkedIn DMs are either goldmines or ghost towns. 3. And somehow, cold calls are quietly working for a subset of B2B companies.
It feels like the best practice playbooks don't account for how much this varies by your specific ICP, deal size, and market maturity.
So I'm curious about your experience, not what you think should work, but what's actually generating pipeline for you right now. Is it cold emails? Calls? LinkedIn outreach? Or have you found success with a completely different motion?
Would love to hear what's working in your world. What outbound channel is moving the needle for you?
