About
8 years of experience in marketing, especially go-to-market strategy and customer lifecycle management at B2B and B2C IT startups. ❤️ I am passionate about: - Creating value-based landing pages. The goal is to show the right JTBD for the right segment to motivate visitors to engage with the call to action. - Creating and testing growth marketing hypotheses. The goal is to provide sustainable growth of marketing metrics. - Creating Nurturing and Onboarding flows. The goal is to attract users to your product, match the user's needs with the product's value (i.e. AHA! The product can solve my problem) and increase motivation to return.
