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Chris Howard
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Back in the DOS days, my company Genus Microprogramming sold the GIF Toolkit and we pronounced it "JIF" given the inventor of the format pronounced it that way. Besides, Alex Trebek says so, and that's that.
https://www.theatlantic.com/technology/archive/2013/12/jeopardy-has-weighed-gif-has-soft-g/355758/
Do you think it's pronounced "GIF or "JIF"?
Taylor Majewski
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