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The North Star Metric is the key measure that reflects the value your product delivers to customers. It keeps teams aligned, focused, and moving toward sustainable growth. Use the North Star Playbook to find yours.
![The North Star Playbook](https://ph-files.imgix.net/e3305b73-7652-460c-991d-114809f9e562.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
The North Star Playbook
Find your product’s guiding metric and pursue it