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David F
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And there are earned media campaigns:
1. Agency customizes pitches
2. Target top 10-20 influential biz, tech and trade media
3. Brief reporter(s); provide scoop that press release doesn't offer
4. Vendor gets major boost in credibility, reputation and visibility
Only need one influential reporter to get you on the "map" to seriously drive momentum.
PR agencies will hate me for this, but this is how most of them do media placements for startups:
Natia Kurdadze
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David F
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SLEEP. Gratitude, Exercise.
Do you have any tips for staying healthy?
Jao Japitana
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David F
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discord
What are the best communities/groups/events/podcasts for startup founders?
Ghost Kitty
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David F
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1) Focus on the pain point(s) of your target audience; 2) From there, build out your story based on unique value proposition, market trends, and customer profile(s).
How do you tailor your marketing message to resonate with your target audience?
Alara Akcasiz
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David F
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Long-lasting? I would argue very few marketing tactics are long-lasting these days. If the question, is what's most effective for b2b's, I'd put my hat in the ring for earned media and analyst relations. These are consistently applied activities that are invaluable in building up a brand's visibility and reputation over time - and with a solid product will help brands leapfrog competition and...
Which kind of marketing will give longer lasting impact on a b2b brand?
Diksha Patro B
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David F
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Secure earned media coverage (the more prominent, the higher the DA).
Need some help with backlinks, anyone here?
Chel Chen
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David F
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Doing what you truly want to be doing.
How do you define success in your life?
Aarushi
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David F
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Brilliant PH marketing; provides sense of accomplishment, while enabling “stickiness.”
Why is everyone here so obsessed with Streaks?
Messages From Life
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David F
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More efficient for both to receive/indicate initial interest; from there can move to email or stay put.
Cold outreach: LinkedIn or email?
Geri Máté
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David F
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Like a photo montage: work/play/family/workout/work play work.
Do you work or relax on weekends?
Priyanka Saini
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David F
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Great job with the real-life stories. Simplifying complex messages, real simple: 1) Start with the Pain Point(s)/Problem(s) Solved, and user value received; 2) Summarize how the issues (in Point #1) are addressed; 3) Wordsmith; be as concise as possible.
Using simple analogies instead of features, sharing the Founder's experience.
Paul Sher
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David F
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Awesome. Congrats!
How we went from 5K/Mo plateau to 20K+/Mo in 5 months 🚀
Sveta Bay
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David F
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Actually talk to them; confirm hypothesis that your target market(s) have the pain that you propose to resolve, and/or see the value that you're offering.
Tips for identifying your target audience
Hussam
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David F
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How to Create your Startup Launch Story?
Assuming you have your product description, here’s what I find helpful to refine your story before launching.
Research:
- Competitive Messaging (top 3-5 vendors)
- Competitive Media Coverage
- Complementary Company Messaging (top 3-5 vendors)
- Complementary Media Coverage
- Analysts and Influencer Coverage of market space
- Key trends and data
Integrate Research with Company descriptions:
-...
David F
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Read. Read and follow from difference sources who you both agree with and disagree, and both inside and outside your domain of expertise.
Where to find content ideas?
Business Marketing with Nika
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David F
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Is Building a PH launch story a big deal?
I help startups GTM with story-building as a big part of their launch. Big deal for PH launches?
David F
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Ray Dalio says 1+1 should =3. If its not, then maybe going alone is the better route.
Solo or teaming up for a side project? 🤝
Bren Kinfa 💎 SaaS Gems
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David F
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You have to decide; friend or colleague. If friend, then you end up making poor decisions for sake of friendship. If colleague, then friendship take a backseat
Founding with friends, yay or nay? 🤔
Bren Kinfa 💎 SaaS Gems
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David F
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Think about how it would feel if you quit - do you feel good or do you feel sick to the stomach at the thought? If feeling sick about it, then take a break, get up, and try one more time - one more modified approach. Description of Sam Altman - "he was toiling for years..." Sometimes toiling turns to diamonds.
What motivates you not to stop and keep going with your startup?
Julia Doronina
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David F
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Over 10 for a day-trading algorithm.
How long have you been working on your startup now?
Julia Doronina
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