Tero Piirainen

Hey. I'm Tero Piirainen (1), the CEO of Volument. We're launching Volument today with this post: https://volument.com/blog/volument-launches A little backstory. We released our MVP here in Hacker News exactly two years ago with this post: https://news.ycombinator.com/item?id=20037116 There was definite market demand, but unfortunately, the product wasn't quite ready for the load yet. Fast...

Volument is built from our frustration with growth hacking. We claimed to be "data-driven", but honestly we were just staring at the basic traffic numbers, and doing some naive A/B tests with button colors. There's so much more what is possible with data. We want to help marketers, designers, and developers build better websites with honest and accurate data. Do you have How many of your...

Here's a quick update: we are still working on it. We ingest data from 38 beta customers and onboarding more on the next batch. Quite honored from the brands that have expressed their interest. Please give us time a little more! We are getting there for sure.

Our team built this thing over the past few years after realizing that the current analytics simply cannot tell how our visitors behave and convert. We wanted to measure the classic "AIDA funnel" (awareness -> interest -> desire -> action) that all the marketing books and growth essayist rave about, but which was completely ignored by analytics.