Tom Rudnai

This is great - much needed! Excited to try it out now

The narcissist in me wants to say content attribution :) The realist thinks that gen AI is going to create a load of new cybersecurity problems and that a lot of big companies will be built in that space

There's no secret sauce, it's hard, but a few things that worked great for me: - Slack Communities - there are loads, and if you solve a common pain point you'll come across people actively looking for solutions! - Product Hunt - reach out to people that upvoted similar products. They are obviously interested in solutions like yours!

I guess it depends on your goal. Are you trying to reduce CAC or accelerate growth. That will impact how you construct the program, how generous you are etc. so it's probably useful to think about

Really interesting question! It depends on your site's goals I think, but for SaaS websites proper content analytics is key to building content that genuinely helps to convert customers. G.A. is great for top-level insight (traffic, etc.) but it won't tell you how buyers in different stages are engaging with content. This can be a problem as it means you are optimizing content to draw...

I've had success by monitoring Slack Communities (RevGenius, TOFU, etc.). People post problems and sometimes they are right in your wheelhouse. Great organic way to meet people you can help without aggressive outbound! Particularly great when you're early stage, as these are people with high intent & major need for a solution. Another hacky idea I had was to find people who upvoted...

Podcasts. Great way of filtering news, making sense of it with help of experts and you get to consume it while you take a walk. Filters out the noise and negativity of news sites, too.

Goodfellas count as an entrepreneur movie? They were definitely enterprising!

First-mover if you can, just be aware there's more risk

I've done this with Beta customers. I've also sold functionality on a more mature product that is still to be delivered. I'd always say be 100% transparent, though. Obviously for ethical reasons but also, long term the reputational damage you'll do your business will do more harm than the upside of booking revenue. Depends on the product or feature too, and the level of risk in the build!

Hey Everyone! We’ve been through 4 figma prototypes and a load of customer interviews to get here, but now I’m so excited to see what you all think of the first functional iteration of Demand-Genius. Buying B2B software is such a consistently frustrating experience. Spam, cold calls, lack of transparent pricing. But nothing sums this up better than repetitive lead forms and content gates....

Depends what you're testing for. If you're testing the market, I think landing page tests work great. Set up a quick landing page test, and see what CPA is to drive trafffic. If you can convert a few subscribers, even better, as you can reach out and interview them.

Depends on ICP hugely, i think. If you're selling Sales Tech, Cold Calling 100%. If you're selling to technical personas, communities work great. Also put the product front and centre and let them play around with it.

It depends so much on the product and ICP as to which channel is most effective. I would suggest that the one common thread is going to be consistency. Work back from your goal to the number of touchpoints that you need to reach it, and then focus on that input rather than the goal that can look scary. Block time to ensure you do that consistently every day - there's a cumulative effect....