What's great
We use Wati for our operations team. It helped us manage WhatsApp at scale without too much complexity.
Shared inbox works well and makes team coordination easier.
Automation and basic workflows save time for daily ops.
Good alternative to WhatsApp Business when the team starts growing.
What needs improvement
Template approvals are confusing. Many templates get marked as marketing without clear reason.
No clear judgement or feedback on why templates are rejected.
Templates cannot be edited once created, which is painful.
24 hour window rules and WhatsApp limitations still make things restrictive.
Overall, good product, but some flexibility and clarity would make it much better.
vs Alternatives
WhatsApp BusinessWe mainly compared it with WhatsApp Business.
WhatsApp Business was not enough once our team started growing. No proper shared inbox or automation.
Wati made it easier to manage multiple agents, workflows and basic template/automation setups in one place.