Victor Adeshina

It is usual for founders to create new products that are variations of existing products whether it is to focus more on a specific use case, address gaps a particular target market may be experiencing, or just to solve the same problem in a different way. You can differentiate yourself by focusing on unique attributes you have over other alternatives. These could be; - your solution being...

Founders, you have taken the time to build a product that solves real problem for real people. How cool is it that after building this product, you go after artificial intelligence to help you write your marketing messages/copy? Real people are those using the product you have built and not artificial intelligence. You should rather Survey or Interview your customers/product users and ask...

If there's an AI tool that writes code and also writes copy. That's two target customers in programmers and marketers that the product serves. Ideally, you should create two different pages on your website for their different use cases. If you merge the two use cases into a single page and both target customers are going through that page, a marketer will switch off and say this product is...

When potential customers land on your website, hook them right from your headline and sub-headline by stating clearly the desired outcome your tool provides, who it is for and why they should care. Example Headline : Get your business documents ready in a few clicks (desired outcome tool provides) Sub-headline : On Templafy, teams have access to stored templates and every other variable...

Founders often think they've communicated their product benefits but they've only left their potential customers more confused because the benefit communicated is too broad and vague. Examples: 10x your revenue, Scale your product risk-free Yhere are multiple ways I can 10x my revenue or scale my product For the second example,you have to state exactly how you help me scale my product to...