How do you create/visualize buyers persona?
Vineet Gupta
1 reply
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Elen Udovichenko@elen_u
Flowla
Well, HubSpot has an amazing (and also free) tool to help you get started - https://www.hubspot.com/make-my-... . My advice would be to take a look at your current customers (in case you have any). To start with, identify the following:
- Country
- Industry
- Company Size
- Titles
Also, it's best to have 3 different types of personas from the same company and follow 5/2 rule (contact 5 contacts from the same company and 2 of them must be decision makers with purchasing power). This rule perfectly fits account-based marketing and sales strategies.
Here are these 3 types of personas:
1. Evaluator - Director of a department whose team will be utilizing your product
2. Influencer - This is typically an end user in a company
3. Decision Maker - Typically a VP or C-level Executive
Hope this helps!
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