2024: A Year in Our Startup: what went wrong.

Year-end invites reflection—a chance to connect the dots, as Steve Jobs said, and find greater purpose in each step. 2024 wasn’t just about achievements but deep lessons, bold experiments, and transformative moments. Here’s our journey Whatguru: Closing a Chapter, Gaining Insights We began the year wrapping up Whatguru, our AI experiment on WhatsApp. Since 2022, it bridged AI with diverse groups, teaching us about human-tech interaction. With native AI tools arriving on WhatsApp, we closed this chapter, grateful for the insights gained. ARTU: Simplifying Chaos Next came ARTU, designed to organize scattered information—meetings, emails, and more—into actionable tasks. While global tools adopted similar features, ARTU underscored AI's power to simplify life. We retired ARTU for virtual meetings but kept it for WhatsApp, emails, and in-person meetings. Have you ever seen a big company take over a space your solution was in?