Is email marketing dead?

Question

I created this pool because I am getting a high open-rate on my emails (Google says it's over the industry average), but very low clickthrough rate at the same time.

Any suggestions how can I improve this?

Mac Nicol · Accepted Answer

I've felt the same about email marketing for a while now - it feels like just going through the motions at some points... But it always comes back to keeping customers and prospects engaged. Having your brand's name pop up in front of them once a week is more important than many think!

Arsen Ibragimov · Answer

Show us the email and let's see. Maybe there is no links in it at all? :)

Dance Azmanova · Answer

@onars I make sure to include at least one link in the email copy (few more can alert the spam engine). In this article that I have written there are a few examples of email templates that I send. Looking forward to your feedback - https://blog.sales.rocks/how-to-write-cold-emails-using-bulk-data/

Dance Azmanova · Answer

@mac_nicol agree :)

Is email marketing dead?

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