How do you notify users of new features?

Question

I am trying to add a modal to notify existing users when I add a feature.

Something like this one, for example:
https://craft.atlassian.design/uploads/guidelines/product/user-value-modals/benefits_modal.png

I was thinking there was probably already a service that did this but the ones I've found have been more like a 'What's new' button or feed of blog posts (e.g., AnnounceKit) and less like a modal announcing a single feature.

Do you do something like this? Is it better to just have a 'what's new' button? Do people click those?

Should I just roll my own solution? If I roll my own, what is the best way to track whether a user needs to see the modal or not? Something like a lastSeenAt timestamp, or a product version?

Sorry for the barrage of questions - I am mostly just interested in other people's experiences of how they solved this problem. I had the awesome opportunity to speak to one of my power users a few weeks ago and it became clear I needed to do a better job of communicating new features.

Eugene Fedorov · Accepted Answer

You could check out Intercom's Product Tours or similar services (would be nice if you want to show major UI changes, for example). You could create a tour about your changes and trigger it on button click (yep, as simple as that). 
A cheaper approach would be to record a video and highlight main changes there. In this case it would also be really nice to pair the vid with a text version blog post.

How do you notify users of new features?

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