B2B SaaS Founders/PMs - how do you manage account engagement / feedback post-sale?
Colin Ristig
4 replies
I've worked in B2B SaaS for a while and haven't found any solutions that are specifically designed for measuring + managing customer engagement at an Account / Company level. More specifically:
• Measure company / account engagement - who's happy / might churn.
• Track user engagement - understand who power users are 💪
• Collect feedback - Create custom segments based on user attributes (engagement, title, company, etc.) to get feedback on product / features.
Is kind of link inverted Mixpanel: Bottom-up user analytics as opposed to top-down.
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![Jonathan Cabin](https://ph-avatars.imgix.net/2030696/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Jonathan Cabin@jdcabin
check out www.sherlockscore.com
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Interesting, we face the same challenges and only gets feedback because we always ask for them in our welcome emails, account representative emails, and support tickets. We've built a culture where we will continue to ask our users for more even when their current issues are resolved. Would be interesting to see any solution tackling this.
@colin_ristig awesome! If that's the case this may be plaguing many other B2B SaaS.