3D visualization in ecommerce is growing fast. What is your thought on this?

Ecommerce stores especially furnitures, interior appliances, bike, car, toys jwellery, makeup, clothing etc. are adopting 3D visualization fast. The reason is pretty simple - when users can view produts at their own space, it increases likeabilty. Recent study shows that the top 100 ecomm marketplaces hold over 11 million ecomm marketplaces worldwide (G2 Grid Survey - Jan, 2023). Shopify has started offering 3D visualization (web augmented reality) since late 2021. They have seen 164% increase in sales growth for the ecomm store owners who are using 3D visualization. What's your opinion of using 3D visualization in ecommerce stores? Do you see it as a challenge for store owners or a new opportunity for business?