5 lessons learned from our recent product launch.
Sarath Chandran
8 replies
We’ve learned so much from our recent product launch. Here are five key takeaways:
1. User Feedback is Gold: Collect feedback early and often.
2. A/B Testing is Powerful: It can reveal surprising user preferences.
3. Performance Optimization is Ongoing: It’s never truly 'done'.
4. Accessibility Matters: It should be built-in, not added later.
5. Documentation is Essential: It saves you time and headaches in the future.
Question for You:
What lessons have you learned from launching products? Add to our list in the comments!
Replies
Leo Paz@leopaz8
Outlit AI
Your landing page matters! Humans have the halo bias which puts a lot of emphasis on a persons first impression of you. The landing page/marketing video is that first impression, and so its important it leaves an impact right away when its time to launch to hundreds of users.
Share
TimeAlign
It is possible to launch an MVP too soon!
I take YC advice seriously, but their advice to launch as soon as possible is a bit misleading. We launched TimeAlign "Alpha" to a handful of eager users, but the product was underdeveloped and we ended up losing trust with these early users because they were expecting more value.
The lessons learned:
- Don't call your product an MVP until you have someone willing to use it regularly or pay money for it. It is not "valuable" until at least one stranger says so with their dollars and/or time.
- Be very clear with your early users that this is a "Version 0" of the product. Don't raise their expectations by pitching what the product will become. Be clear about where it is NOW and everyone that is not a true "beta tester" will filter out.
Scade.pro
Product+taem+contacts+proactivity=rasult.
And the strength of the components on the left side will determine the outcome on the right side.
Flow State Training
Launching soon!
I have learnt a ton but your list covers the essential ones.
Good quality feedback is pure gold. Feedback in general is very valuable, just as you said. However, there's a difference between someone just sharing the opinion that they don't like function X or feature Y, and a more complex explanation of why function X is faulty and redundant, while feature Y, after some changes, could be extremely useful.
Great takeaways! I'd add: 6. Marketing Timing is Crucial: Launch timing can make or break user engagement. 7. Team Communication is Key: Clear communication within the team ensures smoother execution.