5 Non-Obvious Mistakes to Avoid in Your Startup
Alexander Kovalov
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1/ Clinging to the Initial Idea
90% of startups that reach an exit do so with a different idea than the one they started with.
Be open to pivoting.
2/ Chasing a Low-Competition Niche
If there are no competitors, it might mean there's no money to be made. Competition often validates the market.
3/ Undervaluing Your Product
Pricing your product too low can signal a lack of confidence in its value. Price it according to the problem it solves.
4/ Prioritizing Development Over Sales
Don’t just sell what you develop - develop what sells.
Focus on market demand to guide your product development.
5/ Focusing Only on Customers Who Bought
Your growth potential lies in understanding why people aren’t buying.
If only a fraction of those who see your ad convert, figure out what’s turning others away and improve your offer.
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