5 Out-of-the-Box Acquisition Ideas for Solopreneurs

Sveta Bay
21 replies
1. Partner with a micro-influencer with <1000 followers They have an engaged audience that is not tired of ads. Perfect conditions for your low-budget marketing campaign. 2. Partner with a complementary business For example, if you sell a testimonial tool, partner with a no-code website builder. Let people get two subscriptions with a juicy discount. 3. Buy Google Ads on your competitor's brand name Very likely, they haven't set up brand ads. You can "steal" a few customers without any hassle. 4. Sell your product for $1 for 24 hours It won't get you a lot of revenue. But it will generate a massive email list that you can upsell later. 5. Launch an AI-assisted side project ChatGPT Hype is real. You can still jump on the train with a free product to promote your main offer organically. We have 10 more ideas in our recent MakerBox Blog article. Check them out ➡️ https://blog.makerbox.club/15-out-of-the-box-marketing-ideas/

Replies

Pranab Buragohain
@basv great ideas there. Could you elaborate a bit more on #3? What exactly do you mean by "Buy Google Ads on your competitor's brand name"?
Sveta Bay
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@pranabgohain you can buy ads on competitors name, so that google search shows your product as an ad on the top
Swapratim Roy
Superb ideas @basv - especially the number 3 is a killer one :-)
Chameli Kuduva
@_skris would love to hear your thoughts here based on your experience
Sai Krishna
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Hi @chameli_kuduva I think I'd choose only #2 and #5. The side project doesn't need to be an AI product, any good side project will draw traffic. Math doesn't work on #1.
Karim Saif
Invoice Dashboard  by Notion and Figma
Invoice Dashboard by Notion and Figma
Very Cool💛
Sagar Jani
Great suggestions Sveta, I'm working on nameai.co and aifitnessplanner.com, do you have any particular ideas on how to monetise them ?
Rahul
Great ideas, Sveta. However, I have a question regarding buying ads on our competitor's name. Wouldn't this negatively affect our business reputation?
Sveta Bay
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Devreet
Wow these are great, thank you for sharing!
Anson Leung
I think creating a private beta list is also a very good way to create FOMO, also maintaining good relationships with clients that are willing to share constructive feedback is essential as those feedbacks are core substance of how you improve your product overtime.
Yash
Olly - Your AI Social Media Co-Pilot
Olly - Your AI Social Media Co-Pilot
Great suggestions
Carter Michael
Great ideas! Did you use any of these to grow MakerBox or SponsorThisNewsletter?
Sveta Bay
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@carter_barnett sure, we tried 1 & 2
Carter Michael
@basv Amazing! Thanks for sharing.
Nuno Reis
Thanks for the ideas! How are you using number 5? We have this, and it's very used, but it is not converting that well into the product. Many people just try it for the fun and never actually get in.
Sveta Bay
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@nuno_ms_reis haven't tried yet for my products 😄
Mirena Vasileva
This is so good just wanted to say thanks!!
Vinay Sharma
Really great resources and ideas @basv - Thanks!
Rishabh R
Creating a personal brand of your own and building a community of loyal followers can help you build some great business