5 Potential Lead Sources for Solopreneurs and Low Budgets

When you're hustling solo or working with a tight budget, every lead is like gold. But how do you find these gems without emptying your pockets? 1. Social Media Organic Reach Look, you don't need to be an influencer to make waves on social media. Just be yourself and share what you know about your project. I started LinkedIn 2 months ago and I made 70k impressions: if I can do it, you can do it! Quick Win: How about sharing a cool hack you discovered? 2. Content Marketing You've got knowledge; why not share it? Pick your jam—be it blogs, videos, or podcasts—and go for it. Quick Win: Solve a common problem in a blog post or a quick video. Make it a bi-weekly thing. 3. Online Communities Places like Reddit or forums are buzzing with people who need your expertise. Quick Win: Spend a half-hour a day being helpful. Share tips, offer advice, and let people know about your cool projects. 4. Referrals Good work speaks for itself, but a little nudge never hurts. Quick Win: After you wrap up a project, just ask your client, "Know anyone else who could use my help?" 5. Outreach Don't wait for opportunities; create them. A well-crafted email or message can open doors. Quick Win: Identify 5 businesses or individuals each week who could benefit from your project. Reach out with a personalized message. What's Your 6th ?