5 Why’s to Craft Purpose in Content Marketing 💡
Gordana Laskovic
4 replies
Ever wondered how to transform a tactical idea into a larger purpose? 🧠
Let's take the "curate news" idea and ask "why" 5 times to understand the true purpose behind it and how it fits into our larger narrative.
💡 For instance: Using a blog to carefully gather industry news, all to establish ourselves as thought leaders in a strategic way.
Here are 5 why:
❓ Why curate news to be thought leaders?
✔ Because it shows we're tuned into our industry, offering a unique perspective.
❓Why does it matter that customers see our industry insights?
✔Builds trust. Our audience values informed opinions.
❓Why is trust crucial for customers and prospects?
✔Rapid industry changes demand a reliable guide.
❓Why do they need a guide in this fast-paced environment?
✔Amidst their busy schedules, a trusted partner keeps them informed.
❓Why is being informed crucial to customer success?
✔Informed clients are competitive and, ultimately, more successful.
In just 5 "whys," we've shifted from a blog focused on "positioning us as thought leaders" to a blog platform designed to empower our customers for heightened competitiveness and success.
Now, if you read the answers in reverse, you've got a compelling "why" to inspire both you and your team.
Stay informed, because, you know, it's apparently the key to everything! 🤷♂️
Replies
Marian Buckner@marian_buckner
Crafting purpose in content marketing is essential for five key reasons. Firstly, it helps define your brand's identity and values, connecting with your audience on a deeper level. Secondly, it provides direction, ensuring your content aligns with your goals. Thirdly, purpose-driven content fosters trust and loyalty. Fourthly, it sets you apart from competitors. Lastly, it can lead to positive social and environmental impacts, contributing to a better world.
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