53% of companies nominated for GKA 2022 had a video on their launch page!

Vinay
2 replies
I took the time to check out 300+ Golden Kitty Awards 2022 nominees with videos on their launch page https://www.producthunt.com/posts/golden-kitty-awards-2022-video-report 💡173 Nominees with Video http://bit.ly/gka2022-nominees-video 🥇57 Winners with Video http://bit.ly/gka2022-winners-video Here are some takeaways: 1) 53% of companies nominated for ProductHunt Golden Kitty Awards 2022 had a video on their launch page. 2) 33% of video-based nominees made it to the winners of the Golden Kitty Awards. 3) Besides Product Demo Video, the categories with the most listings featuring video were: Productivity: 16/17, Design Tools: 16/20, and Developer Tools: 13/19. 4) The least were Most Viral (2/10), Health & Fitness (4/11), and Innovative use of Technology (6/10). 5) Most videos featured Product Promos, averaging 2 mins and 33 seconds in length. 6) 64% of companies use screen recordings and effects to demonstrate their product. 7) 58% of companies featured live product user experience in their videos. 73% added background music, and 54% had voiceovers to amplify the content. Full PDF Report: http://bit.ly/video-report-pdf Airtable Data List: http://bit.ly/gka-video-report How will you use video to showcase your products on launch day?

Replies

Eren Gündüz
Interesting 🤔, thanks for sharing
Sunil Ayar
Wwow. Great research