What's on your reading list this weekend?
Abhineet Kumar
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![Olga Trykush](https://ph-avatars.imgix.net/2751210/7d2359ec-5b33-4921-89e1-c06160c05827.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Olga Trykush@olha_trykush
My super goal is to finish David Aaker "Building strong brands", I've read another his book earlier and it changed my vision by 360 degrees 🙃
https://www.amazon.com/Building-...
https://www.amazon.com/Aaker-Bra...
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@olha_trykush how did it change your vision? Would love to know
@abhineetsays I learned that communication is a system that should work for the company's recognition using associations and symbols. Also, I confirmed my guesses regarding emotional marketing - every business should refer to emotional aspects while promoting their product. It's definitely must-read for all marketers and entrepreneurs.
40 Lessons for a New Kind of Entrepreneur
https://www.amazon.com/Anything-...
@alex_papageorge looks like a super new book, how did you discover it?
@valeryfenskaya maybe I'll give it a read as well. Looks super useful. How are you liking it?
@abhineetsays as usual, awesome
Recently finished "On the Shortness of Life", currently reading "Rich Dad, Poor Dad"
@doomhammer Rich Dad, Poor Dad is such a classic. Loved it. Let me look up "On the Shortness of Life" What was your takeaway from it?
@abhineetsays that we need to learn how to live instead of postponing life for some indeterminate future. That our time on Earth may be limited but there's a lot of it, if we know how to handle it.
"Everything is negotiable" Gavin Kennedy