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  • 6 ways to improve your landing page

    Sveta Bay
    71 replies
    Sharing simple tips to get more customers without getting more website visitors. πŸ”Ή Copy β€” A lot of "You" and 'Your' β€” No passive voice β€” Short descriptions (max 3 sentences) πŸ”Ή Transformation β€” Negative state "A" β€” Positive state "B" β€” The price of the journey πŸ”Ή Offer reinforcement β€” Special offer β€” Community β€” Gift β€” Bundle offer πŸ”Ή Social proof β€” Testimonials β€” Opinion leaders β€” Success Cases β€” About us β€” # of customers πŸ”Ή Solve objections β€” FAQ β€” Comparison with alternatives πŸ”Ή Product demo β€” Gifs β€” Images β€” Video That's not just theoretical advice but tried and true tips. We use them all on our landing page πŸ‘€ https://makerbox.club/

    Replies

    Enes Aktaş
    coProduct β€” Design as a service
    coProduct β€” Design as a service
    Thank you for sharing.
    Eddie Forson
    A timeless resource on the topic is Harry Dry's "Landing pages that convert" article: https://marketingexamples.com/la... It's really helped me understand the basics of how to create a good landing page.
    Ruben Lozano
    Great topics! I like the idea to use more user research frameworks and ideas. I think personalised each use case with a jobs-to-be-done framework helps too. Why do I need this product? How does this product help me to keep up with my life and progress in my personal or professional life? How this product is going to do what I need? How do I understand why this product should help me?
    Benedek Zajkas
    Use the language of your prospects and customers. Watch recorded meetings with them and use their thoughts, words and sentences in your copy. (and of course, in general, use chatGPT to create a 1st draft for you)
    Prem Gohil
    Thank you for sharing!
    Joseph Natoli
    LOOFT- A/C Redefined
    Hey Sveta, this is a great tease of a post! Kudos on the clever marketing here and for the short tips! I Assume on the Makerbox newsletter / platform you two really dive into the details of these... right? Congrats on the landing page, curious how you like Typedream for your page? Seems to load fast, but is the editing easy?
    Sveta Bay
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    @joseph_natoli Thanks! Yeah, all our products are about marketing:) Love Typedream an recommend it to everyone, the easiest website-building experience I had.
    Joseph Natoli
    LOOFT- A/C Redefined
    @basv Will have to checkout Typedream then! Thanks for the tips. :D
    Kovid Batra
    Thanks for sharing. Looks really helpful :)
    Ankur Singh
    The tips are very useful, thanks a lot for sharing.
    Gretel
    Nice tips! What about the CTAs? How many different actions should there be at most on each page?
    Sveta Bay
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    @deleted-2614812 It always depends, better check with A/B test. But I guess that having 1 is the best option
    Nithin Jawahar
    Objection solving plays a key role in convincing your user about why your product is better for him/her than the alternatives. Sometimes founders skip this part, because it might involve talking about their competitors. But if you're building with a clear positioning for your product, objection solving helps you become a market leader of your own category.
    Uday Patel
    @nithin_jawahar we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
    Karim Saif
    Invoice Dashboard  by Notion and Figma
    Invoice Dashboard by Notion and Figma
    HelpfulπŸ’›
    Evelina Radoycheva
    Good job on your landing page. Pretty sleek and clear πŸ‘Œ
    Amogh Balikai
    7th way - Use ChaGPT to write the landing page and save you precious time. building something on these lines. Launching on Wednesday!
    Indu Thangamuthu
    πŸ‘ Not every landing page can include pricing. Could you provide other options that might go well?
    Sveta Bay
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    πŸ”¨ Travis Page πŸ”¨
    @indu_thangamuthu @basv I'd assume variable, service based offerings.
    Sveta Bay
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    @indu_thangamuthu how do they sell? Is it always CTA to a call/consultation?
    Indu Thangamuthu
    @basv Requirements differ with every software. So the pricing is decided only after the discussions and finalization of the requirement. It's always after multiple calls. Esp...custom software.
    πŸ”¨ Travis Page πŸ”¨
    @indu_thangamuthu Lead magnet that estimates pricing after email capture
    Edward Cederlund
    Thanks for sharing, @basv! "Transformation" is so crucial. I checked out your landing page at MarkerBox and found it to be slightly overwhelming with so many different products and services. Almost not sure where to get started, and with what. Curious to know why you chose to have them under one (MarkerBox) vs trying to spin them off individually. For example, the Landing Page Roasting could be one business in and of itself. I'm sure you have thought about this. Again, just asking because I'm curious. Keep it up!
    Sveta Bay
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    @cederlund we have separate LP for each product:)
    Edward Cederlund
    @basv cool! which one is working best?
    Gaurav Parvadiya
    This is really helpful.
    Maria Yermolenko
    Great tips! My favorite is "the shorter the text - the better". Don't like too much text and the feeling that it was written not for me, but for search engines
    Daniel
    Thanks
    Vijay Singh Khatri
    How about improving the presentation [UI/UX]?
    Vijay Singh Khatri
    We can also find some better landing page optmizer option too.
    Lawrence Lin
    @basv nice tips! I asked ChatGPT to use these tips to write a copy for Product Hunt. lol "Struggling to get more customers for your business? Look no further! With Product Hunt, you can connect with a community of makers, entrepreneurs, and enthusiasts who are eager to discover new products and services. Our platform is designed to help you get the exposure you need to grow your customer base without relying on more website traffic. Transform your business from a negative state A to a positive state B with our simple tips and tools. The journey to success is priced affordably, and we offer reinforcement through special offers, community support, and valuable gifts. See for yourself why Product Hunt has been trusted by so many businesses, with testimonials from satisfied customers, endorsements from industry leaders, and success stories from entrepreneurs just like you. We've helped thousands of businesses grow, and we're confident that we can help you too. Still have questions? Check out our FAQ section, and see how we stack up against the competition. And, for a closer look at what we have to offer, check out our product demo with gifs, images, and videos that showcase all of our features. Join the Product Hunt community today and start growing your business!"
    Uday Patel
    @basv @linyiru we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
    Sveta Bay
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    @linyiru Not bad!
    Sveta Bay
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    @uday_patel4 stop spamming in all the discussions, please