What is your North Star metric at the moment?

@rrhoover agree with you, and the context is highly important. indeed there are plently of other methodologies to follow :) and "do awesome things that people love" is the coolest one. I guess that also affects the team positively.

@jeffreykaine how do you measure the PMF?

@valeryfenskaya We use the Sean Ellis method paired with Superhuman's product market fit engine (which is what Viable Fit is all about We send a survey to all of our users who have seen some value from the product (in our case, they have sent a certain number of surveys). The survey consists of four questions: 1) "How disappointed would you be if you could no longer use this product?" This is the Sean Ellis method for measuring PMF. The percent of users who answer "very disappointed" is your PMF Score, you're looking for a PMF Score of 40 or higher to indicate product market fit. 2) "What kind of person would get the most benefit from this product?" this helps discover your target market and will help filter down your feedback to just the right market. 3) "What is the main benefit you receive from this product?" This question identifies your product's strengths and the main hook that resonates with your customers. keep building on the themes from this feedback to stay ahead of your competition and keep your moat wide. 4) "How can we improve this product for you?" This question is how you increase your PMF. Build ideas and fix bugs from this feedback to better fulfill your target market's needs and find product market fit. Hope that helps, happy to walk you through it over Zoom :)

@mert_aktas lovely! great to see you combined 2 metrics in one :) as long as it's a working model for you, that's an interesting case