7 questions to improve your landing page conversion

Interesting points — Thanks for sharing, @basv! When I work on landing page optimizations, here are my best resources:

• Step-by-step guide to pages that convert by @harrydry — insightful, actionable post
• Above the Fold by @shapiro — playbook that focuses on what’s immediately visible

If you're more into presentations, I also published this slide deck that walks you through the different steps to build a high-converting page. Hope that helps!

Thanks, that's a really cool way of framing it!

The published content seems good to me, but I would like to contribute a little, according to the Unbounce 2021 landing page conversion rate study, there is less conversion on pages that have negative sentiments versus those that do not, so point 2 maybe see is not necessary. The full-report -> https://unbounce.com/conversion-...

Thanks for sharing this!

Good points

Thank you for this good information!

Hi @basv Thanks for sharing these insightful points.

Thanks for these Sveta! Gonna keep this handy for my clients 🙌🏻 PS - Which Landing Page tool would you recommend to a newbie? Typedream, WordPress or Cardd? (I'd go with Typedream)

Thanks a lot for these suggestion. I will follow all of these things to improve landing page conversion of my website https://homeoure.com/

Hi @basv, most of teams misses out on putting the use-cases on landing page but it is actually important as it attracts the users.

Obtaining some rough figures will assist you to gauge your performance if you are beginning from scratch. Average conversion rates provide us with a place to start when evaluating our current performance and give us benchmarks to aim towards. The average conversion rate is 9%, according to the digital marketing company Unbounce. Wow, hold on, 9%? Is that it? Surely, that's not the case! I know: 9% may sound really insignificant, but take a closer look at how Unbounce arrived at this figure. This typical conversion rate was determined by scrutinising 34,000 landing pages from 50 subcategories and 16 distinct sectors. Accordingly, this figure shows the typical conversion rate over a fairly wide range of sectors and subcategories in the data. Asking yourself the following inquiries about your target audience and your page's goal will help you start producing leads with purpose. On this landing page, who am I trying to attract? What problem, issue, worry, fear, or suffering am I trying to solve? What does my landing page serve to accomplish? What action do I want visitors to complete on my landing page before leaving? (For instance, download a document, complete a contact form, register for a webinar, etc.) Does this landing page's call to action come through clearly? What do I want in return for this action from them? (Example: name and address for a free book in exchange)

I have check the testimonials on my landing page.

I will definitely, follow this checklist.

Insightful! Thank you for sharing those points.

love this checklist! very actionable insight - thank you.

Thanks you for help and tips.

Nice blog! can you clarify on your first point? newbie here haha.