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  • Should I beta test before a launch or post launch?

    Anton Prakash
    8 replies
    Hello everyone, I'm in the process of developing a new SaaS product. Is beta testing good before a launch or post launch?

    Replies

    Julie Chabin
    If you're launching a SaaS and assuming it'll be a paid service, you can do a beta launch, being explicit that you'll either give free service or a reduced price in exchange for feedback. When you've collected enough feedback and ensured your product works perfectly, then you can do a general launch with normal pricing.
    Jonathan Garreis
    We experienced that it really helps! Thee are more errors and improvements as you think.
    Anton Prakash
    @garreis_jonathan Absolutely Jonathan, each day finding some new bugs and trying to sort out before launch.
    Mr Ethar Alali
    That totally depends on the product and the receptivity of your early adopters. I've done both and in some cases, even have no beta, but have beta [test] clients, with a view to building the technology as a co-production with their help. This means extensive, micro-Lean Startup activity which continually creates features and enhancements. A beta can be useful for a pipeline here. So your beta clients are early adopters and this stuff then goes into mainstream use after a while. Facebook does this and so do Hootsuite.
    Danyub Mustefa
    Beta launch is still a launch, and then relaunch and relaunch as many time as you need. But yes, calling a launch "beta launch" means you will get away with some bugs and issues :)