Do you prefer single platform to handle your sales and marketing activities?

Question

Do share you views in the comment section and why prefer or not prefer a single platform.

Tanya Volkova · Accepted Answer

i worked in businesses with single and separate, and I think it depends on the context the company works in, but in terms of matching and syncing all information and making sure you are not double-contacting someone, know what's the exact ROI and so on, it's always better to have a single platform rather than downloading spreadsheets and doing the matching. it's usually more expensive, but it gives the comprehensive picture needed to make quick decisions and a lot depends on how you  smooth out the processes between marketing and sales, and that can be a tricky thing to tackle.

Meghna Bagri · Answer

@erin_hennessy1 Great that you are enjoying this platform. 
We recently launched our product here in PH, it is a AI based marketing & sales cloud. It's a single platform which manages you sales and marketing activities and has a capability to do a lot more. 
Do you mind having a look and providing us with your sincere feedback: 
https://www.producthunt.com/posts/adohm

Erin Hennessy · Answer

I love HubSpot for that very reason. It's easy to use, keeps all records aligned no matter where you are in the platform. I've really enjoyed using it.

Ese-Osarumen Efesomwan · Answer

At the start, I prefer different platforms to manage marketing and sales for at least the first six months. However, after observing the different selected platforms, it is advisable to study their approach respectively all through the period and then stick to a single platform; this should be the one best for you afterward.

Marquis Kurt · Answer

I'm personally on the fence in this regard. I usually do a lot of marketing within Discord servers, Twitter, and Reddit but handle other tasks such as sales in Steamworks and Itch.io. I know Itch has some marketing tools like devlogs, but I usually prefer to just post it on my own website at https://unscriptedvn.dev.

While it would be nice to have everything in the same place since I'm usually all about consolidation, there's just something about going to social media platforms and doing it manually that makes it feel a bit more human, at least for me.

I'd probably suggest looking at what it is you're doing and seeing what will work best for you.

Jonathan Taylor · Answer

I voted no but commenting to explain my caveat. First, I think that many vendors try too hard to provide a buffet of mediocre 'up sell' options in their tool. This feature creep doesn't always equate to more value. We need to be on guard against this because sometimes the cost of these features doesn't actually outweigh potential benefits. Take HubSpot's project management feature -- it's cool and all, but it's not superior to Asana's free version (just my opinion). Automatically, I'm working with two platforms, but it's an ideal state because they both provide me with optimal value.

Second, your question indirectly touches upon the unsolved billion dollar problem in Sales & Marketing: How do we have a single source of truth? The answer, at least what I've seen as a consultant and in-house, is to build a team focused on making those integrations more efficient. Call it BizOps, RevOps, MOPs, etc, but there's a lot of good development brain power that goes into making these systems seem like a single platform. Even basic, out of the box integrations like Shopify <-> HubSpot can unlock way more power than if you try to do things in a single place.

Third, I think it's stage dependent. Early stage - yes, absolutely, try to streamline tools. You don't have the technological maturity or the in-house expertise to manage multiple tools while maximizing their value. HubSpot starts as a necessity to manage sales contacts but before you know it you'll want workflows and sales sequences. As you scale, so do your people and your collective brain power. Naturally, you'll want to have better, more capable tooling.

Meghna Bagri · Answer

@tanya_volkova Absolutely,managing sales and marketing under a single platform comes with a lot of plus points. You have already mentioned some of them like no hassle of downloading different sheets and then taking a decision. I would like to add one point here, you can also optimize your campaigns quickly by analyzing the sales report. There are so many advantages of using the single platform and it's just one of them. 
Since you have experience of managing both under a single platform, why don't you check our product  https://www.producthunt.com/posts/adohm and give us your feedback.

Meghna Bagri · Answer

@marquiskurt0 All one of us have this habit of doing things the way we used to do and I also agree with you that one should analyse their result and see what works best for them, it can be working or single platform or on different platforms.
We have many clients who used to work on different platforms for sales and marketing, but they soon switched to ADOHM because they said that its better to have a single platform and get a consolidated report of both sales and marketing activities.

SO I guess it totally depends on the person how they want to manage their activities. @marquiskurt0 Why don't you try our platform and share your feedback.

Do you prefer single platform to handle your sales and marketing activities?

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