Trusting Facebook Ads AI vs. Marketer's hands-on approach

3yr ago

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Had this interesting discussion at work today. I honestly think a fine balance between the both is the best way to go. What do you all think?

Let the Facebook Ads Machine Learning do its work. Set a budget with a broad audience of marketer's choosing and let it run.

100%

Marketers should not completely rely on Facebook Ads AI and be actively involved in optimizing campaigns for better performances

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