What is the best way to pitch for Beta Testing?

Question

I would like to know your opinion on pitching users for beta testing. We are very early for this, but thought of starting little early. Do you ave some best way for pitching developers and agencies?
We are a team of 4 people our of which 3 are developers and myself into product management and research. We are completely self funded.
We crossed half way in developing a API first multi channel content management. There is already a market and users and competition also. Comparing to the existing players we offer many unique features, this is a not a statement but we designed the whole system by doing a extensive market study.

We plan to launch by next summer and start with a closed beta. Our product is primarily targeting developers, agencies and enterprises who have own development team for their digital experience. What we thought is to give discounts for all our products for beta testers for their involvement for lifetime. 
Would like to know about offering discounts, whether it will look bad? As we are self funded, we thought it might be the best way to manage getting beta users.

I had already listed many community groups,  twitter, reddit, slack, linkedin and gitter but like to get some advise on how to pitch.

Do i need to pitch with our product first or to ask for time to explain it deeper?
Do i need to have an in-depth details ? As the user community are developers will it be ideal to ask them to look into the app itself after giving them the brief?
Pitching with offering discounts is good or bad?

It will great if i can get some advise on the above things

Ian · Accepted Answer

I am currently pitching for early adopters, one of the most important things working for me is to make my pitch very personalized, and to clearly indicate benefits of your product to your customer. Also, tell them what is in it for them if they join your early adopters list.

Andrey · Answer

One important thing to keep in mind is that the people you're pitching for probably don't know your project and the problem it solves as well as you do. So make sure everything is clear. Some present their products without explaining the details, considering that all that goes without saying and listeners get confused.

Sreekanth PM · Answer

@ianmutuli Thank for this great tips. In fact i also want to make it personalised and person to person.

Sreekanth PM · Answer

@andrey_mi Thanks for your responde, i had added little more details to get fair idea. It will be great if you can look the edited details too.

Sreekanth PM · Answer

@anab I understand. Thank you so much for taking time and elaborating, i had added more details. Request to have a look into it.

Ana Bibikova · Answer

It all actually depends on the product and the commitment you expect from the early users. I had no problem attracting early adopters on my educational platform through my personal social network as entrepreneurship education aligns with most of my friends field of interest and not much commitment from them was really expected. If your friend asks you as a personal favour to spend 30 minutes a day for - let's say - a week, testing out some features, you'd be more then likely to agree .

On the other hand, a friend of mine is launching a crypto currency platform and he is having hard time persuading his network to test things out, as it comes down to spending their money and there's always a potential risk of loosing a bitcoin or two. Nobody will go for that even for a close friend and even if he's promising to cover the damage in case it's done.

What I mean is - you can't just ask "how do I pitch to early adopters" without providing details if you want to get really useful answers. Your toolkit, strategy and call to action will strongly depend on what your product is about, who are you pitching to, and what commitment do you expect.

What is the best way to pitch for Beta Testing?

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