Over 70% engagement rate from Twitter Welcome DMs, anyone seen similar results?

Victor Chima
2 replies
@ShieldVoC we experimented with sending automated Welcome DMs to new followers on Twitter with a clear CTA. Lots of blog posts advice against this but it's worked very well for us with engagement rates of over 70% and >50% CTR. Curious what your experiences have been with automated DMs? Also, if we opened up our automated Twitter Welcome DM feature to other startups to simplify engaging with their audience, will you be interested in paying a small fee for that and why?

Replies

Peter Pezaris
how do you get the followers in the first place? i think that would greatly increase your conversation rate post-follow.
Victor Chima
@peter_pezaris That's a really good point. We target people that have customer support issues or are interested in CX related topics, so when they follow us it's because they are interested in what we do and so engaging with them feels natural to them. Have you tried something similar and what has been your experience?