What's your least favorite part of UX optimization?

Hey everyone, greetings! UX optimization is undoubtedly a challenging task, and it's interesting to discuss our least favorite parts and dream about magically improving the process. For me, one of the most challenging aspects of UX optimization is the continuous balancing act between user needs and business goals. It can be tough to find the sweet spot where user satisfaction meets the organization's objectives. Striking the right balance often requires compromises and trade-offs, which can be emotionally draining at times. If I could wave a magic wand and improve one aspect of the Effective UX Optimization and custom QA process, it would be the ability to have a crystal-clear understanding of user expectations and preferences right from the start. This would save time and effort in iterating and refining designs based on user feedback. Having such insights readily available would lead to more effective decision-making and ultimately result in better user experiences. What about you all? What's your least favorite part of UX optimization, and what would you magically improve if you had the chance?