What is the difference between pre-launch and launch in PH?
James Kelley
8 replies
I add the literal definition, but what is the implication for gaining awareness?
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jane fergusson@jane_fergusson
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Really a good question! Hopefully someone has a idea
After a few launches (and our most recent Notion Product Design Pack there are a few things I wish I'd known earlier on and some things I'm still learning, but for us here is what I've found be most helpful to gain awareness in these two phase:
Building awareness pre-launch falls into 4 categories:
1. Engaging with PH and the community
- Being active in the community
- Upvoting products you like
- Commenting on products you've enjoyed using
- Making some collections
- Following top hunters
- Reaching out to your PH followers directly and letting them know you'll be launching soon
- etc
2. Bringing your current audience into the fold and connecting with PHers outside of PH:
- Sending out a newsletter blast letting your list know that you'll be launching on PH and that they can stop by to check it out and maybe get a exclusive discount
- Following PH influencers on Twitter and engaging with them
- Asking PH influencers to check our your product and give you feedback
- Sharing your upcoming launch in PH Slack channels
3. Preparing infrastructure for best case scenario:
- Making sure your site can handle incoming traffic
- Making sure your product can support an influx of new user signups
- Making sure that your customer support is ready to respond to questions
4. Preparing marketing creatives
- Make sure your site looks great
- Design nice thumbnails and cover images for your listing
- Go the extra mile with an explainer video
- Write email sequences and social media mosts
Involve your team
- If you are going to be asking your team or others to upvote make sure they have made an account well in advance.
- Ask your team to also be active on PH leading up to Launch
Launch is go time and quite a bit more straightforward:
- Make sure your listing page is filled out and looks stellar
- Make sure you are set to publish at 12am in your timezone to maximize the amount of hours on PH before it resets for the day
- Reply to comments
- Monitor your site uptime
- Share on social media (but not direct links, ask people to search for your product on PH - algorithm likes that)
- Add the PH vote banner to your website
Hope this is helpful!
@elizabeth_alli This is great. I am curious more on PH. They seem to have two areas, pre-launch and launch.