Lessons about the creator economy from Twitch and Substack
Peter Yang
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Hi everyone, I used to work at Twitch and now write a newsletter on Substack. I see many parallels between the creator economies on both platforms, so wanted to share eight lessons:
1. Consistency is the key to growth.
2. The 80:20 rule applies to both creators and fans.
3. The community is just as important as the content.
4. Creator collaboration helps all creators grow.
5. Unbundling will lead to rebundling.
6. Different monetization for different willingness to pay.
7. Come for the tool, stay for the network.
8. Small creators want discovery. Large creators want revenue.
More details in the thread and post below, let me know what you think!
https://twitter.com/petergyang/status/1329094184821682178?s=20
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