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  2. Do you use LinkedIn to contact potential customers?

Do you use LinkedIn to contact potential customers?

Rok Petek
4 replies
I am currently focusing on contacting potential customers via LinkedIn and just wanted to hear experiences on how effective it is.

Replies

Khalid Belghiti
I do. But I mainly use Linkedin to genuinely build a network and start conversations. Then if the person happens to need what I'm selling, I switch to sales :)
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Elen Udovichenko
Flowla
We've had the best results with campaigns that include touch points across different channels, i.e. emails, LinkedIn, calls, or even SMS/Whatsapp messages (for inbound prospects). So you should definitely use LinkedIn, but also add several other channels in between your interactions there to create more meaningful, engagement experiences.
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Kritika Oberoi
One effective way to do this is to reach out for more of learning conversation - if the person you speak with likes what they see, they'll turn into a lead. If not, you learnt something about the types of customers in the market and why they're not interested. Add a note when you send an invite to a potential customer.
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