90% of Your Marketing Efforts Will Fail. Here's Why That's a Good Thing.

Many people believe that marketing is all about convincing buyers, which implies that it revolves entirely around catchy slogans and alluring visuals. It isn't. A marketer's real job is to test everything, and I mean everything. Over and over again. The majority of your tests won't yield conclusive findings. Testing is used to determine the audience, messaging, and overall funnels that best fit the product and the market. Naturally, marketers don't begin testing blindly; instead, they make deliberations about all of these factors in order to establish a baseline of information. Test, then make strategic purchases. The bulk of what you post will fail, especially when you first start marketing. While market research is undoubtedly helpful, you can only truly decide what works and where to focus your budget by conducting thorough live testing. Every aspect of a new account, including the platform, messaging, audience, devices, and locations, is tested. The majority of it won't acquire any traction, but 10% of it will. We then understand that we need to invest money in that sector and keep our marketing efforts focused by creating relevant content for that demographic. The appeal of digital marketing lies in this. You used to run an outrageously expensive TV advertisement. However, you were unable to test several iterations of the advertisement among various target markets and distribution channels. Simply put, it was too pricey. In addition, there was no really useful granular data. However, you can perform quick iterations and split testing on a weekly basis with digital marketing. You can determine who is replying by their household income, zip code, and even the number of pets they have! What we can do these days is simply amazing. You no longer need to place all your faith in a massive advertising campaign. Now you may test a variety of little ones to see what actually works before investing significant funds in it. So, as they say in the agile engineering and startup worlds, fail often and fail fast, then use that information to find out what works. This is how businesses are grown and succeed. My Team and I have an upcoming Launch on Friday and would love to see some feedback. Thanks!!