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  • A company is a tree - start-up a sapling, founders are gardeners- DO YOU AGREE?

    Mohan Natarajan
    0 replies
    Metaphors are my go-to tool for impact, clarity, and occasionally, a good laugh. They simplify complex ideas and reveal stark relationships. Sometimes, they might even confuse – hopefully rarely! But their real power lies in uncovering hidden insights. By comparing A to a familiar B, we explore B's behavior and find reverse analogies in A, revealing perspectives we might have missed by focusing solely on A. Confusing? Let me give you an example that was co-developed with my co-founders Hari Prashanth K R & Amal Kiran. We were talking about our startup Temperstack, and it started with this metaphor: ## The Basic Metaphor 1. Established companies are like large trees with ample shade. - Employees enjoy the shade but don't own the tree. - They can be asked to leave at any time. 2. A startup is planting your own sapling. ## Key Insights 1. Time: A sapling takes 5-10 years to become a tree. - Startups require long-term commitment. 2. Growth Essentials: - Good spot (Industry/Sector) - Right sapling (Product) - Water (Revenue/Customer Demand) - Gardeners (Founders/Operators) - Sunshine (Marketing) - Nutrients (Company Culture) 3. Founder Complementary Skills: - Different gardeners bring different skills - One might be good at watering, another at pruning, and another at pest control - A diverse, complementary founding team is crucial for startup success 4. Experience vs. New Skills: - Experienced gardeners (startup operators) are valuable. - But founders must learn to choose the right spot, plant, and water source. 5. Demand Types: - Digging a well (Creating new demand) - Hardest - Building a canal (Developing adjacent market) - Challenging - Planting by a river (Tapping existing market) - Easiest 6. Competition: - Well areas: Plenty of space, no competition - Canal areas: Some space, some competition - Riverbanks: Crowded, high competition 7. Funding: - Water tankers = Bootstrapping/VC funding - More water needed = More ownership traded 8. Capital Management: - Not all water (capital) is beneficial - Too little or too much can be fatal 9. Growth vs. Profitability: - When a tree is growing, it uses up all water for growth, so it can't bear fruit - Startups often prioritize growth over profitability in early stages 10. Marketing: - Sunshine is like marketing - essential for growth - Too little, and the sapling won't thrive; too much, and it might wither 11. Company Culture: - Nutrients in the soil represent company culture - Essential for long-term health and growth - Poor nutrients can stunt growth or even kill the tree 12. Founder Relationships: - Sometimes everything is good, but the gardeners fight with each other and abandon the sapling - Conflicts among founders can doom a startup, even if all other conditions are favorable --- Do give it a spin and comment lets see how far this analogy holds up @discovering Turiya @work@life
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