AI in marketing. Let's discuss!

Ram Pasala
4 replies
So far, what's the most challenging part about integrating AI into your marketing efforts, and how did you overcome this challenge?

Replies

When I used GPT to create copies, they lost their originality. So I saw a workaround for it. Later, instead of getting the final copies, I started using GPTs only to generate ideas and drafts which I used to conceive the final copy. Overall, it saved my time and effort while not losing originality.
Ram Pasala
@senthil99nathan Awesome approach, perfect example of AI-Human collaboration to achieve unique results.
Nilay Jayswal
I'll talk about chatGPT as its the most used AI tool nowadays by marketers If you give the right prompts, ChatGPT can help you do almost everything in marketing - Google Ad Copies - Headlines, Descriptions - Capterra PPC Bidding Copies - Category-specific product definitions - Graphic Copies - Headings, Sub-headings, Alignments - Social Media Copies - Blogs - Landing Page Structure & Content - Newsletter Structure and Content - Market, Consumer and Customer Research The problem lies in giving the 'right prompt'. Try this - ask ChatGPT what information it would need for the XYZ task. Example - Hey ChatGPT, what information you would need to draft me a product update announcement for Discord? ChatGPT will tell you the input fields and data it will need. Provide that. Add on that with instructions on language, delivery, char limit, audience age - profession - skills and more. Go into as much detail as possible. And you will get your first-hand copy which you can ask GPT to refine or you can do it yourself. Conclusion: Ask ChatGPT what data it will need to do an excellent job before bombarding it with a task without context.