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  2. Amplitude OR Mixpanel - what is your Go To ?

Amplitude OR Mixpanel - what is your Go To ?

Luis Rieke
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I'm wondering about Amplitude and Mixpanel. Both platforms offer robust analytics capabilities, but they each have their unique strengths and features. So far I have more developer experience with Mixpanel, but I wonder if I should give Amplitude a chance as well.. I'm curious to hear your experiences and preferences. Which one do you prefer and why?

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I’ve heard more about Mixpanel than Amplitude. Currently old school google analytics user. But looking at making a switch once I launch
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Barry Zheng
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Great question! I've found that choosing between Amplitude and Mixpanel often comes down to the specific requirements of your project. Amplitude is fantastic for deep user behavior analysis and tracking the customer journey, while Mixpanel excels in its detailed event tracking and user interface. If you're more developer-oriented, Mixpanel might feel more familiar. However, giving Amplitude a try could offer new insights. Have you considered running a small pilot project on Amplitude to compare its analytics capabilities directly with your experience in Mixpanel?
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