Any book recommendations about branding/how to build a brand?

Question

I read the book How Brands Grow, and I want to explore this topic further :)

Robin · Accepted Answer

Its all about emotions and deliver them properly

Adrian Topka · Answer

I think the "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller is really great!

Natalie Karakina · Answer

@robinkunz it's the hardest thing sometimes

Nick Hutton · Answer

So many! 
- How Brands Grow;
- Purple Cow;
- Ogilvy on Advertising;
- Reality in Advertising;
- Scientific Advertising.

I know those last ones are advertising focused. But I think the great advertising thinkers are always thinking of building a brand, and those books achieve that.

Natalie Karakina · Answer

@adrian_topka love the idea of the mom test!

Natalie Karakina · Answer

@adrian_topka I'll check it! Also found this one: https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742

Komal Narwani · Answer

Check out Contagious by Jonas Berger too, and The Branding Gap.

As a branding consultant - I have a couple of canvases that might help, DM me incase you're interested in the link :)

Natalie Karakina · Answer

@nick_hutton thank u a lot! I saved everything on my booklist 😎

Adrian Topka · Answer

@nataliekarakina Yea! The mom test. Classic!

Any book recommendations about branding/how to build a brand?

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