Any marketing tips for founders who are short on time?

Question

I do design, team management, outreach and find no time to put the word out there about my product. We are bootstrapped & cannot afford anything expensive. Any suggestions on automating marketing?

Adeeb Malik · Accepted Answer

Find someone who would work for you, but not take money. Maybe a lifetime access to your product.

At this stage, with the deadline, you are already burning out, why extinguish the remaining flame when you can get help?

Coming to automating marketing, at this time, you'd have to start outreach and marketing first, automation comes after you've got a process or set workflow.

Answer

Focus on marketing strategies that offer the most return on investment. Choose activities that directly drive results, like targeted ads or high-quality content.

Answer

Collaborate with other businesses or influencers to expand your reach. It can be a time-efficient way to gain exposure.

Answer

Use platforms where your audience hangs out to share updates and engage with users.

Michael Anthony Roberts · Answer

I'd suggest focusing your limited time on organic content marketing - share valuable tips and insights related to your product niche on social media, your blog, communities like Reddit and Quora, etc. Build an email list and send helpful newsletters. Tap into your personal network to spread the word. Consistency and authenticity matter more than expensive campaigns when you're bootstrapping. And look into affordable AI tools to help automate and optimize your marketing efforts where possible. Hope this helps spark some ideas!

Anthony Richard Thompson · Answer

A few ideas for bootstrapped marketing: 1) Consistently post valuable content related to your product on social media to build an audience. 2) Reach out to blogs/publications in your niche and offer to write guest articles that link back to your site. 3) Set up email marketing automation to nurture leads. 4) Partner with complementary products for co-marketing. 5) Incentivize word-of-mouth referrals from happy customers. Hope this helps spark some ideas you can implement even with limited time! Let me know if you want me to elaborate on any of these tactics.

Any marketing tips for founders who are short on time?

Replies