Any performance marketers here working with video ads?
Alex Montas
8 replies
We are launching a product that helps folks with video ads through AI. We've managed to make them super easy to create up to 80% faster.
What do you use for video ads now?
Replies
Liam Patrick O'Connor@liampatrick
Video ads are great for driving performance! A few tips for higher quality:
* Keep them short (15-30s max) to maintain attention
* Use eye-catching visuals, dynamic movement, quick cuts to engage
* Have a clear CTA telling the user exactly what action to take
* Highlight your key value prop and why they should care
* Test different versions to see what resonates best with your audience
Any AI tools out there to help automate video ad creation and optimization?
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minimalist phone: creating folders
In what meaning does it create videos of a better quality? Can you elaborate in bullet points?
Launching soon!
@busmark_w_nika Would love to learn more about your use case. But what we do is as follows:
1. Make it really easy to repurpose existing organic, UGC, influencer and branded video into ads
2. Our tool identifies the best hooks, key messages and CTA
3. We find a way to do this very fast because at the end of the day the testing of different variants is what helps.
Are you currently using video ads in your workflow?
minimalist phone: creating folders
@videofusionio Personally, for my personal brand, I do not run ads – it is purely organic. But in another business, we usually ask UGC for customised videos and then we test it.
Video ads need to grab attention quickly to be effective:
- Hook viewers in the first 5 seconds
- Get your key message across in the first 15 seconds
- Use eye-catching visuals, dynamic motion, and fast pacing
- Utilize emotion, humor, or intrigue to draw people in
- Have a clear CTA so viewers know what action to take
And of course, the video quality itself matters - crisp visuals, good lighting/color, clear audio. People are more likely to keep watching an ad that looks professional vs amateur.
Launching soon!
@alistairblakesutherland Love it Alistair! Are you currently using any tools to accomplish the above?
Video quality matters for sure! A few key things to optimize for better performing video ads:
- Use engaging thumbnail images to capture attention
- Keep videos short and to the point (15-30 seconds is ideal for social ads)
- Use captions since many watch without sound
- Test different creative elements like music, voice overs, text overlays etc to see what resonates
- Analyze viewer retention data to optimize the parts of the video that keep people engaged
Anyone have other tips that have worked well for boosting video ad performance?
Definitely! Video ads perform much better in terms of:
- Grabbing attention quickly
- Conveying emotions & building connections
- Showcasing product benefits dynamically
Some tips:
- Keep them under 15 secs
- Focus the message & CTA
- Design for sound-off viewing
- Use eye-catching visuals
Anyone have experience with AI tools for optimizing video ad creative? I've heard good things about Pencil and Magisto for quickly iterating variations to test.